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February 9, 2010 


 MidwestBusiness.com Publishes List of Big 10 Business School Web Sites 9/5/2007
liQuidprint CHICAGO – These days, having a cogent Web site can be more important than having a business phone number to call.

In fact, some businesses don’t even list a phone number any more and trust solely in a Web site to communicate with customers.

With the world relying so heavily on the Internet, a company’s Web site may be the only touch point or first representative a prospective customer may see.

It goes without saying companies better make a lasting impression quickly.

Following publication of the top 10 Web sites in Illinois, Indiana, Wisconsin, Missouri, Michigan, Minnesota and Ohio, we bring you the MidwestBusiness.com Big 10 Business School Web Sites list as a continuation in our series spanning the Midwest.

Beyond using the Big 10 schools in the Midwest for this list, we honed in on the Web sites presented by their business schools.


10
Michigan State University
Navigation Look & Feel Unique Content Overall
8 6 7 6 27
Pros: Easy to navigate
Cons: Needs improvement on content, overall layout


9
University of Iowa
Navigation Look & Feel Unique Content Overall
9 7 8 8 31
Pros: Easy to navigate
Cons: Needs more overal impact


8
Northwestern University
Navigation Look & Feel Unique Content Overall
9 8 6 9 32
Pros: Easy to navigate
Cons: Can improve overall uniqueness


7
University of Michigan
Navigation Look & Feel Unique Content Overall
8 8 7 10 33
Pros: Excellent content
Cons: Can improve navigation


6
http://www.mgmt.purdue.edu/programs/masters"> Purdue University
Navigation Look & Feel Unique Content Overall
9 8 7 10 34
Pros: Excellent content and navigation
Cons: Can improve overall layout


5
University of Wisconsin
Navigation Look & Feel Unique Content Overall
9 8 8 10 35
Pros: Excellent content, clean site
Cons: Can smooth overall appearance, too boxy Can improve page layout, imagery


4
University of Illinois
Navigation Look & Feel Unique Content Overall
10 9 7 10 36
Pros: Excellent, in-depth program content
Cons: Text size difficult to read


3
University of Minnesota
Navigation Look & Feel Unique Content Overall
10 9 8 10 37
Pros: Excellent organization, content
Cons: Can spice up imagery


2
Ohio State University
Navigation Look & Feel Unique Content Overall
10 10 9 9 38
Pros: Excellent use of Flash
Cons: N/A


1
Indiana University
Navigation Look & Feel Unique Content Overall
10 10 9 10 39
Pros: Excellent content, navigation, imagery
Cons: Can tighten up some wasted space


Tune in next month for our continuation in this series.

By STACY JEZIOROWSKI, Staff Writer
ADAM FENDELMAN, Editor-in-Chief




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